International Herald Tribune, September 2014
It remains one of the greatest lines in marketing. A late-night line scribbled by the copywriter Frances Gerety, plagued by a morning deadline and an unshifting lump of writer’s block. She wasn’t quite sure about the line, but her client, De Beers, was.
It remains one of the greatest lines in marketing. A late-night line scribbled by the copywriter Frances Gerety, plagued by a morning deadline and an unshifting lump of writer’s block. She wasn’t quite sure about the line, but her client, De Beers, was.
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